Social Media Trends & Viral Products

Social Media Trends & Viral Products

Social media plays a central role in the world of toys and art toys. Thanks to TikTok, Instagram, and YouTube, certain figurines or plush toys become true viral phenomena, influencing desires and purchasing behavior in just a few hours.

What is a viral product?

A product goes viral when it is massively shared, liked, and featured in videos or unboxings. This is particularly true for Blind Boxes , kawaii plushies , and collectible Art Toys such as Skullpanda, Molly, or Jellycat plushies.

Where do trends originate?

  • TikTok: the number 1 network for short videos. Challenges, reactions, blind box openings and collection scenes.
  • Instagram: for creative staging, stylized collections, and artistic collaborations.
  • YouTube: detailed unboxings, reviews, and comparisons of rare series.
  • Reddit & Discord: communities of collectors, exchanges, exclusives, upcoming drops.

How to keep up with the latest trends?

At MonLabubu, we update our " trending " selection every week to keep up with social media news: Pop Mart new releases, limited drops, hype collabs and toys that are sold out everywhere else.

Join the community

Want to know what's trending before anyone else? Follow us on Instagram and TikTok , and subscribe to our newsletter for exclusive drops.

My Labubu, much more than a shop

At Mon Labubu , we have created a universe dedicated to art toys, POP MART figurines and collector's items that tell a story and evoke emotion.

Each item is carefully selected , prioritizing authenticity, quality and limited editions, in order to offer a unique experience to enthusiasts and curious collectors alike.

We believe that a purchase should be simple, reassuring and enjoyable : available customer service, reliable delivery and carefully checked official products.


My Labubu is about wanting to share a creative, sensitive and inspiring universe, where each figurine finds its place.